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Taking the No.8 spot in MENA’s 50 Best Restaurants, for its Beirut site, Em Sherif (a quintessential Lebanese dining experience) opened its Harrods restaurant and food hall deli counter in early 2022.
I established the positioning of both of the units by undertaking a competitor landscape review including detailed price matrices. I then coordinated the design and delivery of all CCG and branded collateral and sourced and set up F&B suppliers.
